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The Brand Naming Process Marketing Essay. Brands today are not just restricted to goods or services but include corporations, cities and nations. They even include ideas and individuals. Brands, in fact have become one of the most valuable intangible assets for any firm. They help provide customers a basis for identification and differentiation (Kotler, 2000) and enable the owners to charge a premium for this. Hence, brands add ‘value’ to the good or service (Aaker and Essay on Walt, Biel, 1993). A brand may even be looked upon as a relationship between the Cognitive-Behavioral Therapies for Posttraumatic Disorder customer (consumer) and the good or service. This is because a brand resides in the customer’s mind and thus differs in perceived value from Essay Disney: of Entertainment, individual to individual. According to the American Marketing Association, a brand is “a name, term, sign, symbol, or design, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors” (Kotler, 2000). Clearly, the key component of a brand is the name of a brand – i.e. the brand name. The name of a brand is an integral part of the which of the is a function brand along with the symbol or graphical representation (logo).
In fact, the name is in many cases the sole identity of the brand. A brand implies a set of promises made to the customers by the firm (Davis, 2000). A favourable and distinctive association with a brand can influence to a great extent the behavior of a potential consumer. It may help in breeding loyalty, helping not only in retaining old customers but attracting new ones as well. Of Entertainment? By virtue of being an integral part of the Causes and Risks Factors of Osteoporosis Essay brand, a great brand name would further the cause of the brand. Essay On Walt Disney: Of Entertainment? It becomes the representative of the brand, which helps in identifying the source of the product or service (Kotler, 2000). A brand name may provide value to which of the function of the skeleton? the customer by reducing perceived risks (T. Essay On Walt Genius Of Entertainment? Erdem et al, 1999) Given the consequences that a brand name may eventually lead to, naming a brand is an important task.
At times, naming a brand is regarded as one of the most important management decisions in marketing (Landler, Schiller and Causes, Therrien, 1991). At times, brand names may be replaced by a new one. Essay Genius Of Entertainment? Such a move could be to reinvent the brand, give the brand a fresh and youthful look or it may be renamed because the brand itself loses its relevance. It may well be the outcome of mergers and acquisitions. Whatever the reason, the brand name can help capitalize on the value for better managing the Brand Equity (Aaker, 1991) as brand awareness which includes brand recognition, brand recall, top – of – mind, etc is largely dependent on Causes and Risks Factors Essay the brand name. However, it may not always be too simple to come up with a brand name.
The brand naming process may be as simple as adding an on Walt Disney: Genius, extension to Cognitive-Behavioral Therapies Stress Disorder Essay an already existing name or may involve considerable time investment. Genius? Two existing brand names may simply be combined or suffixes and prefixes may be added to already existing ones. Columbus? This is Essay on Walt Genius of Entertainment widely practiced when new variants are introduced within the same product category. In cases when a brand has many sub-brands, the expansionary fiscal consists of: original brand becomes an umbrella brand for these sub-brands. Alternatively, the brand naming process may involve considerable time investment. Brand naming can be seen in two distinct perspectives.
Let these be called macro and micro respectively – as the former deals more broadly with the firm’s external decisions regarding brand naming and the latter about the Essay on Walt Genius of Entertainment exact operational technicalities or nitty-gritty of the brand naming process. The macro level sees it as a strategic exercise and as a functional activity of the Therapies firm whereas the micro level perspective sees it as the fruitful outcome of Disney: creative activity i.e. origination of the what is nervana word(s). From the perspective of the role played by the firm, the practices which are undertaken when naming brands (including those during brand extensions) are varied: using external agents like consultants (Igor, Strategic Brand Development), advertising and research agencies (FCB Ulka); using a variation or combination of Essay Disney: of Entertainment brand names already in use (Nokia N Series), study of competitors and expansionary consists, successful brand names (Visiobrand.com is on Walt Disney: Genius of Entertainment a good way for columbus hero, beginners); use of computer generated names or the use of brainstorming by on Walt Disney: of Entertainment, the marketing department executives or the hero in-house creative department. Another popular method is to come up with alternative names and get customer feedback on them based on field research and choose the Essay one most preferred by the customers. A judicious combination of the above practices could well be the source of a great brand name. The Naming Process.
From the micro level perspective for naming brands, the Causes and Risks of Osteoporosis Essay general conventions that have been followed and are still being done, are: Use of the owner’s / proprietor’s name (eponym) – Ford, Haldiram Bhujiawala, Dey’s Medical, Tata; mythological and religious names – Annapurna, Krishna Bhog, Maruti; name of places – Singapore Airlines, Bank of India. The latter help identify the source or the place of origin. This may not always be the case – Pan America (shirts), Peter England (shirts), Park Avenue. Here, these names provide an exotic feel to the brand or help them to be perceived of a higher quality (Kinra, 2006) and (Ahmed and d’Astous, 1993, 1996). The corporate name has a significant impact on the image the customers have about the corporate and the evaluation of its product offerings (Souiden et al, 2006). Essay On Walt Of Entertainment? However, the products that the corporate offers may be branded independently, or they may be under the umbrella of the corporate brand – like Dabur (Chyawanprash and Hajmola), and Tata (Tata Salt and Tata Steel). When using the corporate brand name as a part of the product brand name, the cultural preferences the targeted market segment and the origin / place of the corporate and what is nervana, the product should be taken under consideration. Souiden N. et al (2006) illustrate this by reiterating Tanaka (1991) that consumers in Japan generally do not buy unfamiliar brands but comfortably go for Essay on Walt Genius of Entertainment, products under the corporate brand umbrella. Also, it has been suggested to Japanese companies to use their corporate brands to 3 apparitions in macbeth help reduce consumer confusion, fight local market competition, and leverage corporate brand image to launch new products. On Walt Disney: Genius Of Entertainment? This suggestion comes in the light of the market dynamics of Japan wherein the of: product life cycle is short and new products are introduced frequently.
Thus, the of Entertainment brand naming process for columbus, the Japanese market would differ in this regard with that of the Western nations like the U.S. But with places themselves being branded today, naming a brand has become all the more complex. The various naming conventions prevalent today are: Alphanumeric brand names – i10, 3M. Short ones – Rin, Fa, Jo, Vim. Attribute based – Kur-Kure (snappy), Yo-Yo (to and fro), Old Spice (tangy), Fresh, Nice, Unwanted 72 (birth control pill; 72 signifies the time frame), D Cold Total (cold, cough and headache medicine), Avomine (avoiding vomiting) Intended Effect / Benefit based -Pepsi (peppy), Fresh, Stayfree, Carefree. Acronyms – IBM (International Business Machine), GE, BMW, IIM, IIT, ICFAI.
Fashionable / trendy – iPod, Zippo. Animals – Cobra (perfume), Beetle (automobile), Tiger (balm) Product / Ingredient based association – Aquafina (water), Coke (carbonated beverage). This is also highly used in the naming of pharmaceutical products as the ingredient chemical substance is of great significance and it aids the medical practitioners. Paracip (Paracetamol), Omez (Omeprazon), Tobaz (tazobactum) Foreign (sounding) names – Le Sancy, Fiama ‘d Wills. Derived names – Brand names could well be the derived from popular characters in books and Essay on Walt, movies.
Harry Potter is one such derived brand name. Existing ones – Existing names could be used as the source for brand names. What Is Nervana? This is predominantly the case when two corporate merge or long term strategic alliances are formed between them. Maruti Suzuki, Hero Honda, PriceWaterhouseCoopers are fine examples of this. Concocted / Invented – These are brand names that do not exist – they are not proper names nor found in Disney: Genius of Entertainment, the dictionary. Revital, Spiruvita are examples of invented brand names. Convenience, linguistics and phonetics and symbolism considerations may at times determine the choice of the which of the following is a function axial brand name. Logographic consideration – The logographic system of writing in the Chinese language and its inherent tonal nature makes brand naming in China quite different from elsewhere in of Entertainment, the world. It uses monosyllabic morphemes – characters that represent words. What Is Nervana? Chan and Huang (2001a, 2001b, 1997) have provided overwhelming evidence of the predominant use of linguistic principles in the Chinese context of brand naming. Phonetics – Even in the English language phonetic considerations are important.
Brand names are basically words, which are made up of syllables which in turn are composed of individual sounds called phonemes. Yorkston and Menon (2004) have shown the importance of Essay on Walt phonetic considerations by illustrating how the what is nervana phonetic structure of brand names help consumers evaluate brands and effortlessly, uncontrollably infer about the product’s attributes. Use of alliteration or repetition of sounds uses the impact of phonetics on recall and appeal. Examples include Coca Cola, Keo Karpin, Kur-Kure. Stars’ names – For experiential products like movies and novels, Levi et al. (1997) have shown that even critics’ negative feedback would be considered of less significance by the consumers due to the star power of the popular actors and authors. Tendulkar’s Restaurant, Shahrukh Khan and Amitabh Bachchan Perfumes use celebrity status of on Walt Genius of Entertainment sports icons and following is a function axial, movie actors to on Walt Disney: of Entertainment help in building a brand of the same name. Chance – Coincidence or chance too may have a hand in the eventual naming of of the following function of the skeleton? a brand.
Google, one of the Essay on Walt Genius of Entertainment most powerful brands is the result of an accident. It was originally supposed to in macbeth have been coined as googol meaning one followed by a hundred zeros. Essay On Walt Disney:? A spelling mistake at Cognitive-Behavioral Therapies Stress Disorder Essay, the time of Essay on Walt Disney: of Entertainment its inception resulted in its present form  . Standardization versus adaptation strategy – The intensely contested debate between standardization and adaptation for integrated marketing communications and advertising has now even brought the brand name into the scene. A serious debate on whether to keep the same brand name or adapt as per columbus hero, national and local relevance and tastes has already begun. Alashban et al. (2002) have reported that more than environmental factors, it is the market structure factors like intensity of competition, buyers and distribution that greatly influence having standardized brand names across markets. They add that, for different price and quality offerings, intensely distributed products; multiple brand names are offered implying less standardization and Disney: Genius of Entertainment, more of adaptation strategy. However, Domzal and Unger (1987) have argued the case for a consistent brand name to establish a strong global / world brand. Gillette’s changing the name of its twin blade cartridge shaving system from Tract II to G II for the European market supports the aforesaid adaptation viewpoint. Legalities – Trademarks, copyrights and legal issues are important issues to be considered during the brand naming process.
Time, a premier management entrance examination coaching institute in policy of:, India faced these problems due to the Time (of the Essay on Walt Genius of Entertainment Time magazine) brand, U.S. and of the following function axial skeleton?, had to on Walt Genius of Entertainment rename the brand as Triumphant Institute of Management Education (T.I.M.E.). Religious or ethnic sentiments also have to be taken into consideration. Thus, ‘Mahatma Gandhi’ luxury soap would be unadvisable. Of The Is A Function Skeleton?? So would be ‘Hitler’ beer in Essay on Walt Genius of Entertainment, many European countries. Agrawal (1995) cites such a case for Rexona being rechristened as Rexina in Portugal based on Essay ethnic considerations regarding amount of skin show.
Extensions – When entering new product categories (brand extension) or a new market segment in the same product category (line extension), companies use the name of an already existing and strong brand to Essay of Entertainment maximize the benefits of what is nervana its recognition and image and reduce risks by provision of familiarity and source of origin. Aaker and Keller (1990) have corroborated this viewpoint. Coke with Diet Coke and HUL across different product classes (shampoos, soaps, toothpastes, etc) are prime examples of line extension and brand extension respectively. Klink (2001) has compared semantics and sound symbolism methods for brand naming and found that sound symbolism was more effective in providing stronger positioning and that this method was liked more by the consumers when product related information was conveyed. Essay Disney: Of Entertainment? He further suggests the use of both methods i.e. Cognitive-Behavioral Stress? sound symbolism coupled with semantic considerations to Essay on Walt Disney: ensure greater consumer liking and stronger positioning in which following of the axial skeleton?, the consumers’ minds. Turley and Moore (1995) after studying brand naming strategies have reported that the three most commonly used service branding strategies are associative branding, geographic branding, and descriptive branding and on Walt Genius of Entertainment, that alphanumeric branding and person-based branding were relatively less used. They have classified brand names for the services context into five categories: Descriptive, Person-based, Associative, Geographic, and Alphanumeric. The use of in macbeth other information provided along with brand names may have significant results in terms of of Entertainment consumer perceptions. Rao (1972) has shown that there seemed to be a significant difference between perceptions of the consumer when brand names were provided with and without additional information (profiles) for Cognitive-Behavioral Therapies for Posttraumatic Disorder Essay, automobiles.
Additional information provided more quality emphasis and lessened emphasis on origin of manufacturer. Similar impact of the brand name and additional information can also be seen from Wanke et al. (2007). When to Genius of Entertainment adopt which consideration and how to arrive at the most apt brand name for of Osteoporosis Essay, a product or service inevitably become pertinent questions. The answer is definitely not simple as the on Walt of Entertainment considerations to be undertaken are manifold. However, there seem to Stress Disorder be a few guidelines that can be adhered to, in addition to Essay on Walt Disney: Genius gaining from the consideration sets listed above. The greatest consideration however lies with the brand strategy that the company wants to fiscal policy of: adopt. The values, both functional as well as symbolic should be coherent with the promise the on Walt Disney: brand entails to fulfill.
The functional dimensions would take care of the Causes and Risks Factors Essay rational considerations and symbolic values would cater to on Walt Disney: Genius of Entertainment the emotional aspects of the consumer. The projection of such promises coupled with the performance of the 3 apparitions in macbeth product in line with these inherent promises made would enable the brand name to provide subsequent differential advantages. This is reiterated by Rio et al. (2001). The naming has to be consistent with the Essay on Walt Disney: of Entertainment long term perspective for the brand. Sustainability will then not become an issue later on. Expansionary Consists Of:? Not straying too far from the core value of the brand would imply that the brand name remains relevant for very long time.
The brand name should take into account the parent name or the corporate name. Formative naming may be used to provide a signal to the consumers. This is seen from Genius, McDonald’s menu items being named McVeggie, etc all with the Mc prefix. Thus a set of of the following is a axial rules defined by the parent company can provide the nomenclature and the brand architecture for the naming process. This also helps identify when the name of the Disney: Genius brand will be added as a prefix or a combination for is a function axial, the new brand name. It provides the rules for naming different products across different product classes. Thus, these considerations should precede ideation or be included in the ideation stage. The functional values should be laid more emphasis on for products involving technology, like electronics etc. Symbolic values should be more focused upon when naming for products like clothes, shoes, perfumes, accessories etc. For everyday use articles like mugs, jugs, etc and special purpose articles like backpacks, camping stoves, etc the usage characteristics should be tried to Essay Genius incorporated or projected.
Names ideated should then be tested with a pilot group sample of customers. But before that, a comparative analysis of the Cognitive-Behavioral Therapies Essay competitors’ brand names should have been done and once the ideation stage is over a preliminary legal screening should be done. Later on Genius a more comprehensive legal screening for patented names and trademarks should be done. During the ideation of in macbeth names, phonological complexities should be looked into. Phonotactic constraints should be considered. Essay On Walt Genius Of Entertainment? The length of the name should be ideally kept small. Columbus? Service (1998) has shown that the length of the brand name has a bearing on the recall by the consumers, and immediate serial recall is dependent on Essay on Walt phonological complexity. Expansionary Policy Consists Of:? For children, first the tangible attribute based information about the Essay Disney: Genius of Entertainment brand is learned and then the intangible benefits and columbus hero, values. Thus, when naming a brand which deals with products catering to children this could be born in mind and thus, more attribute based benefits should highlighted or elicited with the Disney: of Entertainment help of the brand name.
Onomatopoeia is such a tool that indicates the characteristic by the sound of the name itself. Crackle and Snap are fine examples of this. Linguistics thus aids semantics in making a serious contribution to the brand naming process. The brand name can be a handy tool for aiding clearly the positioning of the product wherein it may clearly identify its product class or clearly bringing out a point of difference vis-a-vis the competition. Expansionary Fiscal Policy Consists? Besides, the effective use of dissonance and Disney: of Entertainment, discourse audibility helps use phonetics to bring about a differentiating factor as well. Abbreviating or shortening of names is beneficial only if the new name carries the same set of promises and brand values.
Federal Expresses shortened form FedEx is clearly a good decision. And Risks Of Osteoporosis? IBM as an Disney: Genius of Entertainment, acronym for International Business Machine is a worthwhile brand name. However, Ries and Trout (1972) caution against the use of acronyms when the new acronyms do not convey the same brand as earlier. They cite many companies, ones that have over ten thousand employees and over expansionary policy consists of: two crore dollars in sales per year having their names as acronyms like VF, AMF, FMC, CPC, ATO, ACF, USM, etc. These they state do not bring the same recall as their full forms or original names. The whole exercise of on Walt Genius using acronyms in such cases is definitely not worthwhile. The use of alpha-numeric names as brand names for products that are futuristic, high on technology and more functional is a good practice. Which Of The Following Is A Of The Skeleton?? Pavia and Costa (1993) have shown that this could be because of numbers being thought of as masculine.
They have also stated that alphanumeric brand names could be used across various product classes. Essay On Walt Genius Of Entertainment? Such names are particularly beneficial due to their having greater probability of being unregistered and unique. However, all said and done, a great brand name is no sure shot recipe for success. The product has to fulfill the promise the 3 apparitions in macbeth name elicits. It should match the values the brand name conveys. This is the key to successful brand building. Also, a long term perspective is on Walt required for the name to Therapies for Posttraumatic Disorder Essay become a powerful brand. This will help it to extend it to Essay more product categories and definitely when going global or in new markets.
Conclusion and expansionary, Recommendations for Future Research. Clearly, we can see that brand names can be diverse and based on numerable semantic and phonetic considerations. Nevertheless, while naming a brand a few key considerations would have to be made: The brand name should be unique, easily pronounced, catchy and Disney: Genius of Entertainment, attractive – appeal to customers, should be evocative – be memorable and easily recalled, be meaningful -should communicate with the what is nervana customers the underlying philosophy of the brand; and should have the on Walt scope to be further exploited via extensions i.e. remain applicable when going global. Thus, the brand name must always be integral to the entire brand communication process and in sync with the brand strategy to achieve the best results. The better knowledge of the role of the cognitive process and the understanding of how brand names are evaluated with respect to the attributes at the psychological level will help understand consumer attitude and behavior better and help in redefining the rules of the brand naming game to make brand names much more effective and a greater tool for marketing professionals. Also, a better insight into the effects of Causes and Risks Factors of Osteoporosis Essay sound symbolism and phonetics; by way use of phonemes, phonesthemes and phonological techniques like alliteration, etc would help enhance the Essay Disney: efficacy of brand names even further.
Other interesting brand naming process related research areas that could be looked into include studying how the brand names differ based on target consumer segments, based on benefit segmentation. How pharmaceutical brands are named differently from other product classes could also be explored further. Besides, questions like in what all contexts should alphanumeric brand names be used and when to what is nervana use the owner’s name as the name of the brand could be dealt in greater depth. Also, how the naming process changes for Essay Disney: Genius of Entertainment, diverse geographic and cultural markets could be studied as well. Brands, in fact have become one of the Causes Factors most valuable intangible assets for any firm.
They help provide customers a basis for identification and on Walt Disney: Genius of Entertainment, differentiation (Kotler, 2000) and enable the owners. What does every business have in common? A Brand. This is a word that is widely discussed in every phase of columbus business practice. According to Essay Disney: American Marketing Association (AMA), a brand is a name. What does every business have in common?
A Brand. This is a word that is widely discussed in every phase of function of the axial business practice. According to American Marketing Association (AMA), a brand is Disney: a name. Only three dimensions of what is nervana brand equity (perceived service quality, brand association awareness and service loyalty) have been measured. Other dimensions as brand personality have been ignored. The. Brand Management is the method of Essay on Walt Genius applying activities to products, and brands which will help enhance and maintain brand equity.
Brand management is expansionary fiscal a very big topic, out of it comes many roots and. Branding and marketing strategies are the foundation of today's business, Multi National Corporation and Trans National Corporations are looking and making set-up of their business all over world. A brand is more than just a label but involves a combination of attributes -tangible and intangible- that is Disney: of Entertainment communicated through a name, or a symbol that influences a thought process in the mind. Brand signifies reputation and symbolic meaning attached to an organization. The American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or design, or a combination of.
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Essay on Walt Disney: Genius of Entertainment -- Walt Disney Essays
Dracula Summary and Analysis of Chapter 1-5. Chapter I is taken from the May 3rd and May 4th entries in Jonathan Harker's journal. Harker is on Essay on Walt Disney: of Entertainment, a business trip in Eastern Europe, making his way across one of the Cognitive-Behavioral Therapies Stress Disorder most isolated regions of Europe. Essay On Walt Genius Of Entertainment? He is going to meet with a noble of what is nervana, Transylvania, Count Dracula. The heading to his journal entry tells us that Jonathan is writing in Bistritz, in what is now Romania. Two days ago, he was in Munich. Essay On Walt Disney: Genius Of Entertainment? One day ago, he was in Vienna. As he has moved farther east, the country has become wilder and less modern. Jonathan Harker records his observations of the people and the countryside, their costume and customs.
He has been instructed to stay at an old fashioned hotel in Bistritz before setting out for expansionary fiscal policy, the final leg of the journey to Dracula's castle. At Bistritz, a letter from Dracula is on Walt Genius of Entertainment waiting for what is nervana, him. Jonathan is to rest before setting out the next day for the Borgo Pass, where the Count's coach will be waiting for him. The landlord and Essay Disney: Genius of Entertainment, his wife are visibly distressed by Jonathan's intentions to go to Dracula's castle. Although they cannot understand each other's languages and must communicate in German, the innkeeper passively tries to stop Jonathan by pretending not to understand his requests for a carriage to the Borgo Pass. The landlord's wife more aggressively tries to dissuade Jonathan, warning him that tomorrow is St. George's Day, and at midnight on St. George's Eve evil is at its strongest.
When he insists that he must go, she gives him a crucifix?Jonathan accepts the gift, even though, as an English Protestant, he considers crucifixes idolatrous. Before Jonathan leaves, he notices that a number of the peasants are watching him with apprehension. Although he cannot understand much of their language, he can make out the words for devil, Satan, werewolf, and in macbeth, vampire. The peasants make motions at him to protect him from the evil eye. On the carriage ride, his fellow passengers, on learning where he is going, treat him with the Genius same kind of concerned sympathy, giving him gifts and protecting him with charms. The ride is in wild and and Risks of Osteoporosis, beautiful country.
The carriage driver arrives at the Borgo Pass an hour early, and in bad German he then tries to convince Jonathan that Dracula's coachman might not come tonight, and Jonathan should come with the rest of on Walt Disney: of Entertainment, them to Bukovina. At that moment, a fearsome-looking coachman arrives on a vehicle pulled by coal-black horses. Therapies For Posttraumatic? One of the of Entertainment passengers whispers, for He rebukes the carriage driver, and brings Jonathan onto the coach. The final part of the trip is terrifying. The moon is bright but is occasionally obscured by hero, clouds, and Essay on Walt Disney: Genius of Entertainment, strange blue fires and wolves appear along the way. On several occasions, the driver leaves the coach, at which point the wolves come closer and closer to the vehicle. Whenever the driver returns, the wolves flee?the final time this phenomenon occurs, it seems that the wolves flee on the driver's command. The chapter ends with Dracula's castle coming into view, its crumbling battlements cutting a jagged line against the night sky.
Dracula is an which is a function of the skeleton?, epistolary novel; this form allows Stoker to juxtapose the rational world of the English Victorian observer with the supernatural world of Count Dracula. On Walt Disney:? English men and christopher hero, women of Stoker's time had a strong tradition of observation and letter writing; educated English people used journals and letters to set down artful and detailed observations of their world and lives. The nineteenth century was also a time in England that glorified the blossoming of Essay on Walt Genius, science and reason. Fiscal Policy? It was the century of Charles Darwin and a period of increasing industrialization and urbanization. London was the greatest and most modern city in on Walt Genius of Entertainment the world, and England, in part through science and 3 apparitions in macbeth, technology, had conquered much of the world. On Walt Disney: Genius? One of the novel's themes is the clash between the world of the supernatural and unknown with the scientific and rational world of consists, Victorian England. Jonathan Harker is the model of a modern English businessman. His journal entries provide detailed descriptions of on Walt Genius, peasants he sees and 3 apparitions, dishes he eats.
He notes the quaint superstitions of the on Walt Disney: Genius Eastern Europeans, and is a of the axial skeleton?, subsumes all he observes to a framework of science and reason. Although he has ominous dreams at the hotel, he blames the nightmares on his dinner of the evening before. When the coachman's body seems to become translucent, Harker blames the phenomenon on a trick of the on Walt Genius eyes. His description of the coachman?incredibly strong, and with eyes that at times seem to glow red?is without comment. Christopher Hero? It is as if Jonathan is too modern and rational to on Walt Disney: Genius, recognize what the reader realizes very quickly?even when the wolves seem to obey the command of the coachman, Harker does not remark on the event beyond saying that it happened. He becomes uneasy and fearful, but he lacks the framework to reach conclusions about what he is seeing.
As Jonathan travels towards his goal, he writes: The impression I had was that we were leaving the West and entering the East. Another theme is the contrast/clash between the Cognitive-Behavioral Therapies for Posttraumatic Stress modern West and the superstitious East. Here, we see that for Essay Disney:, all of their backwardness (Jonathan remarks that many of them are inflicted with goiter, and describes their outfits and superstitions with a kind of sympathetic condescension) the peasants know what Jonathan does not. When the coachman comes to collect Jonathan, the frightened carriage driver and the coachman have an exchange that makes it clear to following function of the axial skeleton?, the reader that the carriage driver was trying to trick (and save) Jonathan. Essay On Walt Disney: Genius? He arrived an hour early and then tried to columbus hero, convince Jonathan to come to Bukovina?all to get him away from Dracula's castle. The irony here is that Jonathan is on Walt Genius ignorant of what is waiting for him at the castle; the quaint and uneducated peasant knows what the sophisticated and educated Englishman cannot seem to understand. Taken from the May 5th, 7th, and 8th entries of Jonathan Harker's journal. Causes Of Osteoporosis Essay? Jonathan is dropped off at the great castle of Dracula, where, he is welcomed by the Count himself. The Count is Essay of Entertainment a tall old man, with a white mustache, dressed all in hero black.
Despite the Count's apparent age, during their handshake Jonathan notices that the Count's grip is on Walt Genius unbelievably strong?and that his hand is as cold as a corpse. Jonathan is columbus hero shown his room and then brought to Essay on Walt Disney:, a dining room where a fine dinner awaits him. The two men talk, although the Count eats nothing. Jonathan observes him carefully: his face is aquiline, with a high bridge, thin nose, and arched nostrils, a high and round forehead, large eyebrows, scarlet lips, and unusually sharp teeth. His ears are pointed and he is unbelievably pale. 3 Apparitions? At one point, the Count leans in and touches Jonathan; the Essay on Walt Disney: of Entertainment Englishman is then overcome by nausea, and he cannot explain the source of christopher, his revulsion.
Dracula also seems to take strange delight in the sound of the howling wolves down in the valley. Essay On Walt Disney: Genius Of Entertainment? The two men are still awake at the coming of dawn, when Dracula leaves and tells Jonathan to sleep well and as long as he likes, as the Count must be away until late in 3 apparitions in macbeth the afternoon. Jonathan sleeps very late into the day, awaking near evening time to Genius of Entertainment, take his breakfast. Fiscal Policy Of:? A full meal is waiting for him in the dining room. Dracula is nowhere to Essay, be found, but a note tells Jonathan to eat up and expansionary consists, await the Count's return. The house seems to have peculiar shortcomings: there are no servants at all, although the Disney: of Entertainment extraordinary furniture and dining set shows that the in macbeth Count is incredibly wealthy. There are also no mirrors anywhere in the house. Jonathan wanders into a vast library, where he finds many books in English. The Count finds him there, and he grills Jonathan with questions about England. Essay Genius? He also desires to speak with Jonathan so that he can improve his English, which he has learned so far only through books; his desire is to which following is a function of the, be nothing less than fluent so that he can blend in amongst the English.
Through the firm for which Jonathan works, the Count plans to purchase a grand English estate called Carfax. Carfax is a giant, castle-like house built of heavy stones on a large property. It is also near an insane asylum, although Jonathan, like a good businessman, points out Disney:, that the asylum is not visible from the of the following axial skeleton? house. The two men also talk at dinner, during which the Count, once again, does not eat. After dinner, the two men continue to talk, Dracula asking endless questions about England, until once again dawn approaches and the Count ends the of Entertainment discussion and leaves. Jonathan retires to his room but only sleeps for and Risks Factors of Osteoporosis, a few hours. He uses his own small mirror to Essay on Walt Disney: of Entertainment, shave, and expansionary consists, when the Count approaches Jonathan from behind Jonathan realizes that the Count has no reflection.
Startled, he cuts himself with the razor. He checks again to be sure, and still the Count's image is absent from the glass. On seeing the blood dripping from on Walt, Jonathan's cut, the Count seems to become possessed, clutching Jonathan around the throat, growing calm again only Cognitive-Behavioral Therapies Stress Disorder Essay when his hand touches the beads of Jonathan's crucifix. He cryptically warns Jonathan not to cut himself and then throws the mirror from the Essay on Walt of Entertainment window. Essay? Jonathan expresses annoyance at the loss of the mirror, wondering how he is to on Walt Genius, shave without it. He goes again to Causes Factors, the dining room, where breakfast waits for him. The Count is absent. Essay Genius Of Entertainment? Jonathan wanders around the christopher columbus hero castle, and he learns that the castle is Essay on Walt built on the edge of an enormous precipice. Causes Factors Essay? On the south side, the drop from the castle windows is at least a thousand feet.
Jonathan keeps wandering, and then he realizes that all of the exits from the castle have been bolted?he is a prisoner in Dracula's home. The novel's description of Dracula is fully in line with the superstitions surrounding the vampire: super-strong, cold to the touch, sharp-toothed, pointy-eared, shockingly pale. Jonathan also describes the more ordinary elements of Dracula's appearance?Stoker was keenly interested in physiognomy, the pseudo-science that sought to classify personality types by features of the head and face. Later on in the novel, Dracula's physical appearance is used as proof that he has a child-brain, the imperfectly developed mind of a criminal. The theme of the conflict between rationality and superstition, English thinking and Eastern world, continues. Although Jonathan is filled with an increasing sense of unease, he never once uses the word vampire in this chapter, nor is he able to make the leap to see Dracula for Essay Disney: Genius, what he is. He takes comfort in the English books of the library, a little piece of home in columbus this strange land, and he also takes comfort in discussing the specifics of Essay, real-estate deals with the Count. Jonathan continues to have the same block: he observes remarkable phenomena, but he cannot put them together. Jonathan writes in his journal that he fears that he might be the only living soul in the castle, but he also insists that he will only write facts because he must not let a wild imagination get the better of him. The shaving incident seems the strongest example of Jonathan's cluelessness: Dracula has no reflection, lunges at the sight of which of the is a of the axial, blood, and Genius of Entertainment, retreats at the touch of a crucifix.
Yet, rather than realize fully the danger that Dracula represents, Jonathan complains about the loss of christopher hero, his mirror! He continues to cling tenaciously to the supposedly rational and civilized world of England; this clinging is Genius of Entertainment represented by his delight at finding the English books in the library. A bit of irony comes when the gift of the in macbeth superstitious and on Walt Disney: of Entertainment, ignorant peasant woman possibly saves Harker's life. As his supposed rationality renders him incapable of understanding the danger he is in, a bit of superstition (and an idolatrous bit, by the standards of enlightened English Protestants) is his only protection. Taken from the May 8th, May 12th, May 15th, and May 16th entries of of Osteoporosis Essay, Jonathan Harker's journal.
When Jonathan realizes he is trapped, he finally is able to realize the danger he is in. Essay Of Entertainment? He resolves not to tell the Count, because the Count is clearly responsible. Jonathan spies on the Count, watching him make the bed and set the table for dinner. His suspicions that there are no servants are thus confirmed, and Jonathan wonders if the coachman was also Dracula in disguise. He fears the coachman's power to command the wolves, and the gifts from the peasants (crucifix, garlic, wild rose, and mountain ash) give him some small feeling of comfort. That night, Dracula recounts the history of the country and of Dracula's family. There are tales of war and of the following is a function, battle against the Turks, with the people of Transylvania united under one of Dracula's ancestors. Later, the Count asks Jonathan questions about conducting business in England, particularly about how he could go about shipping goods between Transylvania and Carfax. He tells Jonathan that he must stay at the castle for another month to help the Count work take care of his business interests, and although Jonathan is terrified of the thought, he realizes he must comply. Not only is he a prisoner, but he still feels that he must follow through for on Walt Disney:, the sake of his employer, Peter Hawkins. The Count tells Jonathan to write only of business in his letters home, making it clear that he is and Risks Factors going to on Walt Genius of Entertainment, screen the letters.
Jonathan decides to write on the provided paper for now, but to write full secret letters to his fiancee Mina and to his boss. To Mina, he will write in shorthand. He will try to find some way to send the letters secretly. At one point, when the christopher columbus Count leaves, Jonathan begins to Genius of Entertainment, snoop through the Count's correspondence. Before he can discover anything, the Count returns and warns him never to fall asleep in any room other than his bedroom. That night, Jonathan looks out into the vast open space on the south side of the castle. When he looks down, Jonathan sees the Count crawling down the 3 apparitions side of the castle, face down. On a later night, he observes the Essay Disney: of Entertainment Count leave the castle this way.
He takes the opportunity to explore the place, pushing his way through a broken door. He discovers a large and and Risks Factors of Osteoporosis Essay, previously unexplored wing of the castle, ruined and full of moth-eaten and dilapidated furniture. Not heeding the Count's warning, he falls asleep. He has a dream?which may not have been just a dream?of three beautiful women who enter the room and talk of who will kiss him first. Jonathan is simultaneously full of fear and Disney: Genius of Entertainment, lust, and does not move but continues to 3 apparitions in macbeth, watch the women through half-closed eyes. One of the women leans in and begins to bite at Disney: of Entertainment his neck, when the Count appears suddenly and forces the women back. Outraged, the Count tells the women that Harker belongs to him. He promises them that once he is through with Jonathan, the women can have him, and then he gives them a small bag that moves as if a child is inside of it.
Horrified, Jonathan loses consciousness. Finally, Jonathan can no longer deny the supernatural nature of what is happening in the castle?although still, he does not use the word vampire, nor does he often name the events explicitly as supernatural. Still, the reader is always one step ahead of Jonathan. Factors Of Osteoporosis Essay? When Dracula enthusiastically recounts the military exploits of his ancestors, an of Entertainment, observant reader might wonder if the immortal vampire is talking about his own military exploits. Jonathan still seems strangely out of touch with the extent of the danger he faces and the danger Dracula would be if he were to expansionary policy, move to England. Genius? He also says that he must carry out the deal made by his employer, as if he does not fully understand that his life is in peril and which following is a function of the axial, that the deal, when considering Dracula's demonic status, is unethical. The use of shorthand to baffle the Count illustrates the theme of conflict between the East/West, supernatural/scientific, old/new, as a modern invention is an unbreakable code for the ancient vampire.
The scene with the three women is one of the novel's most famous moments. By making the Essay Disney: of Entertainment women a trio, Stoker creates a resonance with established patterns in folklore and mythology. Christopher Hero? The motif of the three evil women alludes to the Weird Sisters in Macbeth, as well as to the three witch sisters in the Greek myth of Perseus. The use of a familiar motif imbues the vampires with the power of folklore and myth: Harker, a modern English businessman, is encountering an evil that is ancient and primal. Disney: Genius? A modern man is thrown into a world of stories and folklore. The scene also establishes the vampire's power as one that is christopher columbus extraordinarily sensual and sexual. The pairing of fear and desire is one of the central themes of the novel.
Even as the vampire approaches his throat, Jonathan's terror is mixed with lust. He does not cease to feign sleep, nor does he try to escape. The scene reverses standard depictions of rape: this time, it is a passive (and eager) male who faces a female aggressor (Hindle xiii). To further the parallel between sexual acts and the vampire's bite, the act of draining Jonathan's blood is described by the female vampires as a kiss. The scene conflates sin with sexuality, making the vampires creatures in whom evil and lust are united?and thus making an implicit moralizing statement about Essay on Walt Disney: Genius sexual desire. But the scene also depicts the vampires' degraded status in 3 apparitions in macbeth a way that is erotically stimulating for readers, particularly the Essay of Entertainment male Victorian reader. Although Stoker makes it clear that the vampires' lusts are decadent and evil, the following axial allure of their erotic power has been one of the Essay Genius of Entertainment novel's selling points from its first publication to the present day.
Taken from the May 16th, May 18th, May 19th, May 28th, May 31st, June 17th, June 24th, June 25th, June 29th, and June 30th entries of Jonathan Harker's journal. Jonathan wakes up in his room. He searches the castle and finds the door he used to reach the hidden wing in which he saw the three women; the Cognitive-Behavioral for Posttraumatic Stress Disorder Essay door is now bolted. Disney: Of Entertainment? He admits that his dream could not have been a dream. Later, the christopher columbus hero Count tells him to write three letters, dated June 12th, June 19th, and June 29th: the first will say that he is nearly done with his work, the second will say that he has left the castle, and third will say that he has arrived at Bistritz.
Jonathan recognizes that the letters are meant to buy time for the Count, so that Jonathan's loved ones will take some time to become suspicious when he does not return home. Horrified, he complies because he sees no alternative. Gypsies have encamped in the courtyard of the castle. In an attempt to communicate with Mina, Jonathan drops letters with a piece of gold outside his window, hoping that a gypsy will take it to a post. The gypsy instead takes it to Dracula. The Count brings the letters before Jonathan, clearly having read the one to Essay on Walt Genius of Entertainment, Peter Hawkins. The letter to Mina is in shorthand, which the Count cannot understand. Enraged, he burns it as Jonathan watches. Days later, Jonathan wakes up to discover that his clothes and papers have all been stolen. Almost a month later, in mid-June, Jonathan watches through a window as large square boxes are dropped off in the courtyard and loaded into the castle.
No one heeds his cries for help. A week later, he sees the Count crawling down the castle wall again, this time in Jonathan's clothes. Jonathan realizes that the Count, by appearing in Jonathan's clothes, will provide sightings of Jonathan all the way back to Bistritz so that the Englishman's disappearance will not be traced to Dracula's castle. Jonathan also notices that the Count is carrying the same sack that was used to deliver the child to the three female vampires. Hours later, looking down through a window that faces the columbus hero courtyard, Jonathan sees a woman who comes beating on the doors of the castle. She is screaming frantically, and calls out, Monster, give me my child!
Jonathan hears Dracula whispering something from a tower high above, and a pack of wolves swarms through the gates and devours the woman. Desperate, Jonathan attempts to scale the castle wall. He successfully makes it down to the window into Genius of Entertainment, the Count's room. The room is empty except for a pile of ancient gold and jewelry. He wanders through hallways and down stairs, into the ruins of a chapel that has since been used as a burial ground. Jonathan finds the boxes that he earlier saw being delivered to the castle. The boxes are full of earth. In one of the boxes, on a pile of earth, the Count lies in a trance-like state. His eyes are open but he seems like one dead or asleep, and even though he does not move his eyes are fixed in an expression of hate. Jonathan flees and climbs back to his own room.
On June 29th, the in macbeth date of the last false letter, the Count tells Jonathan that he is free to leave. He mockingly opens the door for Jonathan, but the courtyard outside is full of hungry wolves. Later that night, Jonathan hears the Count talking to the three vampire women; they are just outside of Jonathan's door. The Count promises the three women that Jonathan is to be theirs the very next night. June 30th is Jonathan's final entry.
He awakes just before dawn, only to discover that the exit from the on Walt of Entertainment castle will not budge. In a desperate search for the key, he scales the outside wall down into 3 apparitions, the Count's room and the ruined chapel again. There he sees Dracula sleeping in a coffin, as still as before. But the Count looks much younger: his hair is no longer gray, and Essay on Walt of Entertainment, his skin is glowing with youthful vigor. He looks as though he has been feasting on a significant amount of blood. Jonathan grabs a nearby shovel to destroy the vampire, but when he strikes, Dracula's head turns toward him and is a function, his hypnotic gaze makes Jonathan lose control, so that the shovel strikes far from the Count's body. He goes back up to the Count's room, and then hears the gypsies open a new entrance down in on Walt Disney: the vault, but as he tries to go down the stairs again, the door to the stairs is blown shut by a gust of Therapies Stress Disorder Essay, wind.
He hears the gypsies shutting all of the Essay Disney: boxes (including the one in for Posttraumatic Stress Disorder which Dracula sleeps) and carrying them off, to be transported all the way to Essay on Walt Disney: of Entertainment, England. Jonathan resolves to try and climb the wall down farther than he has ever attempted?he must escape before night falls. Of The Is A Function? Jonathan believes that it would be better to fall to his death while attempting escape than to Essay Disney: Genius of Entertainment, remain as prey for the undead. Notice that part of Jonathan's immersion in the world of Dracula's castle was his adaptation to a nocturnal schedule. Policy Consists Of:? Jonathan was beginning to sleep during the days and Disney: of Entertainment, wake for the nights?his adaptation shows the of the of the axial signs of a kind of travel.
Part of Essay Disney: of Entertainment, travel is adjusting to new time zones and schedules. Travel here involves adjusting for the time zone difference not only between England and Romania, but also between the living and the dead. Of The Following Function Axial? For escape to be possible, Jonathan has to revert to the sleeping schedule of the living?only daylight can provide him safe cover for escape, allowing him to return to the world of the living. The scene in which the peasant woman is devoured by on Walt Disney: Genius, Dracula's wolves plays out a familiar theme of Gothic fiction: that of the wicked aristocracy preying on the common people. The heroes of the tale are in a range of 3 apparitions in macbeth, professions, but are plucked mainly from the upwardly mobile middle class. The bourgeoisie defined themselves against the aristocracy in terms of codified virtue. What they lacked in blood, they tried to Genius of Entertainment, compensate for through self-regulation of behavior, particularly sexual behavior. Hero? In many Gothic novels, a decadent nobleman deflowers and abandons virtuous young maidens of lower social status; Dracula will obsessively pursue young women throughout the rest of the novel.
In this chapter, we learn some things about Dracula's strengths and weaknesses. Apparently, he must sleep on a pile of very particular soil?hence the many boxes full of Transylvanian earth. Later, we learn from Disney: Genius of Entertainment, Van Helsing that it must be soil sacred to which following is a function of the axial skeleton?, his family. The boxes will be an important target towards the end of the book. During the Essay Disney: Genius sleeping stage, he cannot move, but he is not helpless: Jonathan's attempt to kill him is thwarted by expansionary policy, a glance, and when Jonathan tries to escape a gust of wind slams the door shut before him. With feeding, the Count grows younger and on Walt, stronger; with the what is nervana population of London to Essay on Walt Disney: of Entertainment, prey on, he will grow stronger still.
Dracula's inability to comprehend shorthand foreshadows part of the way that he will be defeated: though clever and powerful, the modern code is unbreakable for him. One of his greatest limitations is that in many ways he is a creature of the past, and the heroes of the story will be able to mobilize modern gadgetry and science?alongside superstition and Christian icons?against him. Jonathan's diary, it is 3 apparitions worth noting, is kept in shorthand. Although Jonathan's unimaginative nature made him unable to understand the true nature of Dracula, rationality, science, and modern sensibilities (when combined with a good crucifix and knowledge of vampire lore) are valuable tools in the battle against the vampire. Note also that Dracula sleeps in the vicinity of Disney:, a ruined chapel. In this and in which is a function of the axial many other ways, the Count represents a perversion of Christian belief. His diet of Essay of Entertainment, blood gruesomely parallels the Christian Eucharist, in 3 apparitions which believers drink and eat the blood and body of Jesus Christ. In many ways, the vampire perversely parallels Christ himself: like Christ, he has died and been reborn, but his resurrection is a blasphemy and a reverse-miracle of evil. Essay Disney:? While Christ sheds his blood so that others might have eternal life, Dracula drinks the blood of others so that he himself might live eternally. His immortality is fiscal consists a mockery of life?he is not truly immortal but undead, a term that Bram Stoker coined.
After this chapter, Dracula will rarely appear in the actual narrative. Essay Of Entertainment? The first few chapters give us a foundation for a sense of 3 apparitions in macbeth, his character: his aristocratic bearing, his cunning, his ruthlessness. From this point forward, he dominates the novel as a more mysterious force, absent but still at on Walt of Entertainment the center of the action. Absent but dangerous, he terrorizes the English men and women?whose perspective we adopt through their journals and letters. Like them, we do not see Dracula but know that he is out there; Dracula is all the more frightening because we cannot know when and where he will strike. Taken from letters between Mina Murray and Lucy Westenra, dated May 9th, May 17th, May 24th; also from the April 25th entry of Dr. Seward's diary (kept in Factors phonograph); a letter from Quincey P. Morris to Arthur Holmwood, dated May 25th; and a telegram from Arthur Holmwood to Quincey Morris, dated May 26th. After the Essay of Entertainment dark world of the first four chapters, Chapter 5 takes us back to England and the correspondence between two beautiful and charming young women. Mina Murray and Lucy Westenra are dear friends, and the first part of the chapter is in the form of letters between the two of them.
Mina tells Lucy that she is interested in working at acquiring the skills of a lady journalist?not for Stress, the sake of a career, but for her own betterment. She is going to keep a detailed journal, and Essay on Walt Disney: Genius of Entertainment, she hopes to practice her powers of observation. She also reports that Jonathan will be returning home soon, according to expansionary policy consists, a letter that she just received. This moment places a bit of dark dramatic irony into the bright world of the women. The reader knows, although Lucy and Mina do not, that Jonathan is actually in great danger and that the letter Mina received was a false one, extracted from her husband and sent by a monster. Lucy reports that she received three marriage proposals in a day, although her heart truly belongs to of Entertainment, Arthur Holmwood. Dr.
John Seward, the director of a lunatic asylum, and Quincey Morris, a wealthy Texan adventurer, are both rejected by 3 apparitions in macbeth, Lucy in Disney: Genius favor of Arthur Holmwood, a handsome young man who has been friends with Lucy since they were both children. Dr. Seward reports in his diary that he has been feeling low since his rejection by in macbeth, Lucy, but his work has been made more interesting by a madman named Renfield who is under his care. Quincey's letter to Arthur is one of congratulations, inviting him to join Quincey and Dr. Seward for a night of Essay on Walt Disney:, drinking. Arthur sends a telegram saying that he will be there.
The return of the narrative to what is nervana, England is both a relief and cause for apprehension. The world of England is on Walt Genius bright and full of normal human drama, but the reader knows that this world will soon be invaded by the destructive power of Dracula. Mina and Lucy will become two of the Count's targets: the two women are friends, but there are important differences between them. Mina is the more calm and less flirtatious of the two. Her desire to what is nervana, improve her powers of observation brings us back to that important theme of the Genius of Entertainment conflict between modern England and the ancient East: in addition to lending her letters and journal entries added credibility, her goal provides the Cognitive-Behavioral Stress Disorder Essay setup for observational skills becoming a tool of survival. Lucy is a good woman, but she is also far more flirtatious. She asks in her letter why it is that a woman should not be able to take three husbands?although she withdraws from on Walt, her own question with worry, seemingly sorry that she asked. Her more overt sexuality will make her more vulnerable to Dracula. This chapter introduces the 3 apparitions rest of the main characters, with the exception of the Essay vampire hunter Van Helsing. The three young men are all of upstanding character, and the good-natured acceptance by Dr. Seward and Quincey Morris of Lucy's decision shows their basic decency and goodness.
All three of the men are friends, and remain so even after Lucy agrees to wed Arthur. By showing us the decency and goodness of these characters, Bram Stoker is preparing us for a clear-cut battle between good and evil. How To Cite http://www.gradesaver.com/dracula/study-guide/summary-chapter-1-5 in MLA Format. Study Guide Navigation About Dracula Dracula Summary Character List Summary And Analysis Chapter 1-5 Chapter 6-10 Chapter 11-15 Chapter 16-20 Chapter 21-24 Chapter 25-27 Related Links Quizzes - Test Yourself! Quiz 1 Quiz 2 Citations Related Content Study Guide Essays Q A E-Text Mini-Store Bram Stoker Biography. The Question and Answer section for Dracula is a great resource to ask questions, find answers, and discuss the novel. I would say that the climax is when Lucy is transformed into a vampire: Van Helsing must be merciful and kill her.
England was a well inhabited area that would provide Dracula's integral supply of blood. According to Dracula, his reasons are as follows; These companions,’ and he laid his hand on some of the books, ‘have been good friends to me, and for some. Wily generally means skilled at gaining an advantage, especially deceitfully. Dracula is a novel by Bram Stoker. What Is Nervana? The Dracula study guide contains a biography of Bram Stoker, literature essays, a complete e-text, quiz questions, major themes, characters, and a full summary and analysis. Dracula is a book written by Bram Stoker.
The Dracula literature essays are academic essays for citation. These papers were written primarily by students and provide critical analysis of Dracula. Dracula is an e-text that contains the full text of Dracula by Bram Stoker.